When Buster Olney proposed on that players should declare before the season whether or not they want to play in the All-Star game, so they can be scratched from the ballot, Harold Reynolds responded on "Baseball Tonight" that, given that choice, 80 percent of players wouldn't play. Now, I'm not sure I'd really miss the All-Star Game if it finally outlived itself and became extinct. At what point does America wake up and ask: How and why did this "great" tradition ever start? To celebrate winning a war against the British for our freedom, we encourage our children to set off small bombs and launch little rockets in the backyard? It's like encouraging kids to shoot handheld fireworks on the Fourth. In some ways, the All-Star Game is nearly as strange. We pick All-Stars from just the first half of the season? Would the teams look the same after the stretch runs? No. All-Star teams are often littered with first-half wonders. I wouldn't mind seeing All-Stars announced the final week of the season - and I would dearly love to see them picked by players and managers only. We could still spend the days leading up to and the days following the announcement debating who should and shouldn't make it. And in each city, fans could take just as much pride - maybe more - in knowing their All-Stars were selected by peers for an entire season. Seriously, how credible is an All-Star game when you let fans vote for the starters and the final man on each team? Right, it does my heart good to know the White Sox conducted a "Punch A.J." PR campaign so their fans would vote everybody's favorite wrestling-style villain - A. Pierzynski - onto the team instead of baseball's hottest pitcher, Francisco Liriano.īut, of course, baseball's owners would sooner eliminate home runs than phase out the All-Star Game. It's roughly their equivalent of the Super Bowl. It's what they dangle when trying to get a city to fund a new stadium. Nobody ever really stops to think about what this game has become. It's still as American as kids lighting and throwing little sticks of gun powder. Wait: The commissioner remains so desperate to induce the players to take this game seriously that he rewards home-field advantage in the World Series to the winning league? Absolute lunacy.Įver stopped to wonder why baseball doesn't reward World Series home field the right and only way - by regular-season record? That's the way the NBA does it. “We look forward to working closely with Break Time to recruit new MyTime Rewards members and to drive an increasing percentage of its overall transactions through its new loyalty program.The Dallas Mavericks earned home court for the Finals with a better regular-season record than Miami, so the Mavs got the first two and last two at home.īaseball's excuse? It would be a logistical nightmare to reserve enough hotel space to cover all the possible World Series schedules if best record dictated where it started. It will use the data to send relevant targeted offers designed to maximize visits and spend while minimizing cannibalized sales,” said Andrew Robbins, president, Paytronix Systems, Inc. “Break Time will be able to learn who is buying what and when. We loved the fact that Paytronix believes loyalty should generate revenue.” “Because Paytronix is focused on loyalty programs, we felt that it was the strongest candidate to do that. “Break Time wanted an experienced loyalty partner that would help us grow,” said Jennifer Bach, director of marketing and merchandising at Break Time. In addition, the Paytronix user interface helps Break Time optimize its customer data to gain better insights into customer behavior, then use that data to set and achieve its business goals. It also gives Break Time a new way to build its brand and its relationship with its customers through more strategic offers and relevant messages. The new MyTime Rewards program will replace the chain’s previous paper punch card system and offer customers a more contemporary way to earn rewards for purchase. Break Time is a division of MFA Oil, a farmer-owned cooperative formed in 1929 with more than 40,000 members. The stores feature Top Tier gasoline, Roasters Cafe coffee and cappuccino, fresh Dashboard Diner sandwiches and a wide variety of drinks, snacks and convenience items. MFA Oil’s retail division, Break Time, a chain of convenience stores located in Missouri and Arkansas, is launching a new Paytronix-powered MyTime Rewards program.īreak Time selected the Paytronix Rewards platform for its comprehensive capabilities, including its integration to NCR’s Radiant POS, the rules and wallets engine, campaign center, and messaging tools.īreak Time will be rolling out its new MyTime Rewards program to its 74 convenience stores in December. Loyalty program powered by Paytronix rolling out to 74 Break Time c-stores this December.
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